✍Aenco Academy #33: ArtTech -When Art Meets Technology

✍Aenco Academy #33: ArtTech -When Art Meets Technology

The first ever AI-generated portrait, Edmond de Belamy, the portrait of the portly Edmond Belamy, collected in the La famille de Belamy series, was unexpectedly sold for over 400 thousand USD in Christie’s auction in 2018, signifying the arrival of artificial intelligence (AI) on the art world as well as the global auction stage. Created by Obvious Art, the portrait was painted by an algorithm achieved through Generative Adversarial Network (GANs), which means that the portrait is created based on the developed database of the properties of 15,000 existing portraits dating from the 14th to the 20th centuries. We are now in a whole new genre where the internet and smart gadgets are rapidly popularized in this techno-centric world. With photography in the 19th century as a distinct starting point, technologies, such as AI, 3D printing and blockchain provide myriad new ways for people to access art like never before.

The abbreviation, ‘Art-tech’, is a mixing of ‘art’ with ‘technology’. With innovative tools and medium, artists can create new artworks and design trends for the industry; business entitles can provide more transparent and efficient services so that artworks are more accessible to art lovers of the market; new art explorers can get professional information that opens up their new artistic horizons with mobile applications and online exhibition experiences. According to the 2020 publication by Statista, a German company specializing in market data, the global art market was valued at over 64 billion U.S. dollars in 2019 and around 67 billion in the previous year, while the transaction volume in 2019 was over 40 million U.S. dollars. During their survey in 2019, 65% of art collectors explained that they buy art for investment purpose. Technology has much potential in changing the art game. Art-tech companies are in one way or another revolutionising the industry by providing more innovative options and ensuring a more positive and close communicating between artists and the buyers.

Recent artworks and technology

IOAN FLOREA and his 3D printed ford gran Torino, 2013, at “Tactile Histories”, Surplus Gallery, Washington. Courtesy Surplus Gallery.

Scott Garner and Jon Rafman are also leading artists who create interactive art pieces, allowing audiences to ‘play’ with their works on various levels. Garner’s Still Life (2012) feeds in real-time tilt data with a motion-sensitive frame. When visitors tilted the frame, the scene of the painting tumbles according to the physical movement of the frame.

SCOTT GARNER, Still Life, 2012, via Vimeo

Rafman’s Sculpture Garden (Hedge Maze) (2015), is another significant representation of the advancement of art with technology. The installation collapses our distinctions between the digital and the real, in which audiences are limited by the physical reality of the plastic hedges but at the same time transported to a 360-degree virtual space by the Oculus Rift technology. They might feel dizzy when they are experiencing the visual stimulus of being levitated by the quasi-imaginary scenes.

JON RAFMAN, Sculpture Garden (Hedge Maze), Oculus Rift, 2015, Fiberglass, gold leaf, artificial hedge maze structure, virtual reality headset, computer file, at Arsenal Contemporary Art, Toronto, 2017. Courtesy Arsenal Contemporary Art.

Art-tech start-ups, such as Sprayprinter, contribute to the art community by developing new technology. Founded in 2015, the company gained recognition by creating a wall-climbing robot, Albert, to print murals. However, art-tech is not an exception to the professional art world but is a popular trend among us nowadays. With photo editing applications, users can merge pictures together to create a hybrid, convert photos into a painting version or even edit out unwanted elements.

The art-tech companies and start-ups

Another example is Magnus. This application can provide you pricing and information on the artwork when you take a picture of it. To make sure that their information is up-to-date and fight against forgery, the application is good at using collective force, allowing users, such as artists or galleries to upload information which will then be verified by the team in Magnus.

GowithYamo is another free application that draws people closer to art. The application provides information about exhibitions near your places, including the dates, entry prices and even easy access to maps. By visiting the exhibitions, GowithYamo will award users with their virtual currency, the Yamo coin, that can be spent in their store to buy well-designed pieces, such as wall prints and tote bags.

What if technology conquers us?

𝓕𝓲𝓷𝓭 𝓐𝓮𝓷𝓬𝓸:

✔𝘔𝘦𝘥𝘪𝘶𝘮: 𝘮𝘦𝘥𝘪𝘶𝘮.𝘤𝘰𝘮/@𝘢𝘦𝘯𝘤𝘰𝘪𝘯/

✔ 𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮: 𝘪𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮.𝘤𝘰𝘮/𝘢𝘦𝘯𝘤𝘰𝘪𝘯/

✔𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯: 𝘭𝘪𝘯𝘬𝘦𝘥𝘪𝘯.𝘤𝘰𝘮/𝘤𝘰𝘮𝘱𝘢𝘯𝘺/𝘈𝘦𝘯𝘤𝘰

✔𝘛𝘸𝘪𝘵𝘵𝘦𝘳: 𝘵𝘸𝘪𝘵𝘵𝘦𝘳.𝘤𝘰𝘮/𝘈𝘦𝘯𝘤𝘰𝘪𝘯

✔𝘍𝘢𝘤𝘦𝘣𝘰𝘰𝘬: 𝘧𝘢𝘤𝘦𝘣𝘰𝘰𝘬.𝘤𝘰𝘮/𝘈𝘦𝘯𝘤𝘰𝘪𝘯

✔𝘋𝘪𝘴𝘤𝘰𝘳𝘥: 𝘥𝘪𝘴𝘤𝘰𝘳𝘥.𝘨𝘨/𝘕𝘟𝘱𝘍𝘤𝘒𝘘

✔𝘠𝘰𝘶𝘛𝘶𝘣𝘦: 𝘠𝘰𝘶𝘛𝘶𝘣𝘦.𝘈𝘦𝘯𝘤𝘰𝘪𝘯.𝘤𝘰𝘮

✔𝘝𝘪𝘣𝘦𝘳: 𝘈𝘦𝘯𝘤𝘰 𝘝𝘪𝘦𝘵𝘯𝘢𝘮

✔𝘡𝘢𝘭𝘰: 𝘻𝘢𝘭𝘰.𝘮𝘦/𝘨/𝘷𝘷𝘨𝘭𝘮𝘫886

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